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Hydration that holds. Beauty that lasts.

DEEP HYDRATION FOR EVERY STRAND

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All-natural ingredients

Delicately scented

Vegan friendly

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Say hello to healthy, radiant locks!

Shampoos & Conditioners

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Haircare Tools

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Welcome to Core Radiance: The Heart of Deep Hydration for Textured Hair

Immerse yourself in our world of all-natural haircare, where every product enriched with organic extracts, vitamins, and antioxidants, is specifically designed to nourish, strengthen, and hydrate. Core Radiance is more than just haircare – it represents a holistic approach to hair health, helping you achieve and maintain lustrous, vibrant curls, waves, and coils. Join us in celebrating the transformative power of deep hydration and natural ingredients, and experience the vibrant, lustrous beauty of your hair.

Our story

All-Natural, All-Effective: Better for Your Hair, Better for the Planet

ALL-NATURAL INGREDIENTS FROM AROUND THE WORLD

DELICATE, FLORAL & SPICY SCENTS

Healthy hair starts with you! NO CHEMICALS USED

CAREFULLY CULTIVATED

Haircare Tools

While choosing the right shampoo and conditioner is essential for maintaining the health of your hair and scalp, the role of high-quality haircare tools is equally crucial. These tools are key allies in your haircare regimen, working in harmony with our products to enhance their effectiveness and ensure your hair not only looks but truly feels its best.

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Real people. Real stories

Linnéa K., 36 y.o.

Stockholm

Ulrika D., 42 y.o.

Stockholm

Özturk D., 33 y.o., daughter Ella 4 y.o.

Stockholm

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